Steve Wasserman is a prominent and well-respected attorney with a practice in Los Angeles, California. He is a founding partner in the law firm of Wasserman, Comden, Casselman, & Esensten, LLP. Mr. Wasserman’s law firm is one of the largest law firms headquartered in the San Fernando Valley and has offices in Tarzana, Israel, and China.
Mr. Wasserman personally has a diverse portfolio of properties ranging from industrial buildings to shopping centers, to multifamily properties, and office buildings. He has been involved in a myriad of real estate transactions. He earned a B.A in Political Science from the University of California, Los Angeles in 1968. He graduated in 1973 from San Fernando Valley College of Law in Van Nuys, CA.
Steve oversees high-level business decisions at Gelt such as final acquisition approval, financing, and disposition. He also provides legal services to the organization.
Keith Wasserman founded Gelt, Inc. in 2008 during the height of the recession and financial meltdown. Keith has been involved in the acquisition of several commercial, industrial, and residential properties mainly in the Western US now totaling over $1 billion in assets. As co-founder of Happy Home Communities in 2017, Keith added the manufactured home venue to the growing list of entrepreneurial ventures he’s involved in. He oversees the company’s operations, marketing, investor relations, acquisitions, leasing, development, and disposition services.
Keith graduated in 2007 from the University of Southern California from the Marshall School of Business. He is an avid golfer who belongs to El Caballero Country Club and is a big brother in the Jewish Big Brothers Big Sisters of Los Angeles.
Keith not only leads Gelt’s charitable giving program but recently he and Damian Langere formed The Gelt Foundation, a 501(c)(3) public non-profit whose focus is on helping renters avoid eviction and stay in their apartments during an unexpected financial emergency.
As one of the founding partners of Gelt, Inc., Damian Langere helped lead the company’s growth from a single $150,000 four-plex to its current asset base of over $1 billion. One of Damian’s specialties is directing value-add opportunities by enhancing operational efficiencies and re-branding assets to appeal to the growing millennial renter generation.
Through his wide and varied experience working with onsite managers to enhance operational efficiencies, Damian saw a huge void and realized there was a tremendous opportunity to build a powerful payment and financing technology. This platform would provide renters living in Gelt properties payment options, such as move-in financing and rental payment flexibility. Damian sees the entire rental payment industry stuck in the stone-age era of paper checks, money orders, and inflexible due dates. His vision became a reality and Domuso.com has now grown its customer base well beyond Gelt’s properties. Domuso is fast becoming a formidable brand within the multifamily industry and is poised to be the leading payment and financing platform for apartment renters nationwide.
In July of 2017, he and Keith Wasserman formed The Gelt Foundation, a public nonprofit whose mission is to help responsible renters from being evicted or forced to move because of an unexpected financial emergency.
Damian graduated from the University of California, Santa Barbara with a double degree in Environmental Science and Geography in 2004. In his free time, he enjoys tennis, back country backpacking, international travel and sailing.
COO/Director of Acquisitions
As COO, Jeff is responsible for all operational functions of the organization. His key roles include identifying new multifamily opportunities through Gelt’s extensive brokerage network, raising equity, sourcing debt, and overseeing underwriting, due diligence and business planning. He is also responsible for oversight of financial performance of existing assets in comparison to budget and original proforma, transactional management, and represents the company with clients, investors and business partners. Jeff also manages operations of Gelt’s sister company, Happy Home Communities, which owns and operates mobile home parks.
Since joining Gelt in April of 2013, Mr. Harris has been involved with the acquisition of over 4,100 multifamily units valued at over $580 million.
Jeff graduated from the W.P Carey School of Business at Arizona State University with a B.S. in Finance.
In his free time, Jeff enjoys spending time with family, traveling, snowboarding, running, and reading.
Jialu (George) Wu, Esq.
Originally from Shanghai, China, Jialu Wu has been actively involved in the acquisition, operation, marketing, development and disposition of multifamily apartments. Mr. Wu's primary role is to oversee and coordinate with Gelt's Asian business partners and investors, mainly from China. As an attorney, Jialu has solved many legal and business issues for Gelt and its Asian investors. Since joining Gelt in 2013, he has helped Gelt raise over $51,000,000 from China with the acquisition of over 2,400 apartment units, valued at over $260,000,000. Mr. Wu has an outstanding academic background. He received his JD and LLM from Washington University in St Louis. He also has an LLM from the University of San Francisco and an LLB from East China University of Political Science and Law.
Senior Transaction Manager
Pamela has worked in the real estate and corporate departments of national law firms and in the banking industry for the past 24 years. Pamela has been with Gelt, Inc. since its inception and is an integral part of the Team. Pamela coordinates the acquisition and disposition of Gelt’s properties and insures the legal compliance of all of the transactions. Pamela received her B.A and Paralegal degree (with Honors) from UCLA and has a California Real Estate Broker’s License and a (NMLS) National Mortgage License.
Director of Asset Management
In his role as Asset Management Director, Noah is actively involved in the day to day operations of Gelt's multifamily portfolio. To date, Noah has overseen the management of over 3,800 units valued in excess of $410 million. Noah's primary responsibilty is to execute Gelt's business plan on a property level by approving and editing budgets, monitoring operations at all Gelt properties, conducting weekly calls with regional and property managers, analzying property financials, negotiating contracts with outside vendors, overseeing the completion of Gelt capital projects, and ensuring that expected returns and goals are achieved. Noah is also responsible for assisting in the due diligence process when Gelt enters into contract for the acquisition of a new property. Noah graduated from the University of San Francisco's Honor's Business Program Magna Cum Laude in 2009.
He is an avid soccer player.
Deanna L Farnell
Deanna Farnell is a Financial Executive with broad experience in all aspects of accounting, human resources, organizational systems, budgeting and forecasting, audit, IPO, mergers and acquisitions, treasury and financial management. She has direct experience in Real Estate, local government, non-profits, Fortune 500 public accounting, manufacturing, and private industry. She received her undergrad from Cal State University Northridge with extended courses in Accounting and Finance at UCLA. She is a Certified Public Accountant in the State of California. Deanna brings a unique combination of accounting/finance background and information technology savy. Instrumental in the successful implementation of several ERP systems and integration of information in any capacity that makes the process more efficient and effective.
Investor Relations Manager
Noelle has been an integral part of the Gelt team since 2012, with her main focus being the investors. Noelle is the liaison between Gelt and its many investors, while also seeing to the corporate formation and governance of the numerous limited liability companies under the Gelt umbrella. Noelle received her JD from St. Thomas University School of Law in Miami, FL and her BA from the University of Southern California, Annenberg School of Communications.
Rachel Farnell was a part of the Business Honors program at Cal State University Northridge and graduated, double major, double minor with high honors. Over the last year, Rachel has been a valued team member of Gelt, working in an administrative role and was instrumental in the relocation of the offices and assisting in the accounting department. Her dedication and can-do attitude earned her an offer to become a full-time member of the Gelt family. Rachel now works as an Asset Manager overseeing the leasing, financials and capital expenditures of several of Gelt's managed properties. Her primary goals are to ensure occupancy and rental ratios are met and increased over time, and that financial performance and operations are sustainable and exceeding expectations.
Kristine comes to Gelt with over 19 years of diverse accounting and organizational experience. She has been responsible for A/R, A/P, G/L, Payroll, Banking and financial reporting. Her time management capabilities are equal to her knowledge and understanding of accounting and she offers great customer service both internal and external to the company. Kristine is a welcomed member to the team and brings with her a friendly can-do attitude and is willing to pitch in wherever and whenever necessary. In her free time, Kristine loves to spend time with her two daughters and actively plays tennis.
Josh Satin joined Gelt in 4th quarter 2016 and has already been instrumental with several acquisitions as well as helping spearhead Gelt’s foray into the Manufactured Home arena. As Acquisition Manager, Josh seeks out, negotiates and helps finalize the purchase of properties to add to Gelt’s ever-burgeoning portfolio. He has also been instrumental on the investor side both in building and supporting our current relationships and also in identifying new investors for select deals.
Josh is a two-time All-American baseball player who was drafted by the New York Mets after completing his degree in Political Science from UC Berkeley in 2008. He played parts of four MLB seasons before retiring in 2016. Josh brings with him many years of organized team development, support and vision and is a true asset to the Gelt team.
In his spare time, he enjoys spending time with his wife, Allyson, and their daughter.
Danny Orland, CPA
Danny Orland received his BS in Business Administration and Master of Accounting for the University of Southern California, graduating in 2010 and 2012, respectively. Danny is also a licensed CPA in the state of California. Prior to joining Gelt in April 2017, he spent four years working for Deloitte in both the real estate audit practice and the real estate valuation practice where he focused on all real estate asset types in markets across the US. Danny’s primary responsibilities at Gelt involve underwriting potential multifamily investments and acquisition due diligence with a supporting role in asset management and financial reporting.
Barbara White is an accounting professional with over 25 years of experience and is the newest member of the Gelt team. She received her degree from Mission College, as well as holds a variety of certificates in areas such as payroll, human resources, and accounting.
Barbara has the ability to acclimate quickly to fast-paced accounting environments and brings a calm to an otherwise busy world around her. Her experience and loyalty to the companies she has worked for in the past make Barbara a perfect fit for Gelt's growing needs.
Tina M. Oswald
Executive Director, The Gelt Foundation
Tina Oswald is a former Legal Administrator with over 25 years of experience managing law firms. She joined an entertainment firm in 2000 and left with Mary Sullivan, (then Managing Partner) in 2009 to go in-house with former client Mike Rowe (of Discovery Channel’s Dirty Jobs and former Ford spokesman) to help start-up and run several companies, as well as oversee the day-to-day operations of The mikeroweWORKS Foundation, a public nonprofit whose mission is to promote skilled and technical education. As she puts it, she finally found her “dream job” working in the non-profit world.
She joined the Gelt team in early April to set up The Gelt Foundation, a public nonprofit whose purpose is to provide rental assistance to qualified tenants hit with an unexpected financial crisis and are faced with eviction or a forced move. In her role as Executive Director, she helps raise money, identify qualified grantees on the verge of eviction, and provide the necessary financial assistance allowing them to stay in their homes. The Foundation also helps grantees by providing a financial education component and/or credit counseling to further help the individual eliminate or reduce the need for future financial aid.
Tina grew up in Woodland Hills, has a Certificate in Management Effectiveness from the University of Southern California, and is an avid Trojan football fan. As a passionate 13th team member, she is committed to attend all home games and if humanly possible, attend at least one away game each season. Fight On!
Director of Acquisitions and Asset Management, Happy Home Communities
Ellie Davis has worked in the Manufactured Home and RV industry for the last 6 years; most recently as a Regional Vice President for Sun Communities managing 11 properties and 4,135 home sites. During that time, Ellie was responsible for 17.9 million in budgeted annual revenue and 10.7 million in annual CNOI. In the past, he has managed the development and construction of several MH and RV Resorts from the ground up. As part of his responsibilities at Gelt/Happy Home Communities (HHC), Ellie will be overseeing acquisitions of new manufactured home communities, as well as the day-to-day operations of HHC at the resort level. He will help build and foster relationships with brokers, lenders, and our residents.
Ellie chose to join HHC because of how he sees our desire to grow and become a well-respected company. As he puts it, "HHC has a powerful leadership core and I see myself adding value through hard work and dedication. I found that this company has endless potential and is always looking towards the future."
In his spare time, Ellie enjoys traveling, cooking and scuba diving.